“TELL THE TEAM TO
BEAR DOWN”
THE BEAR DOWN ORIGIN STORY
John Byrd “Button” Salmon was the university’s student body president and quarterback, and his enthusiasm, determination, and leadership left a lasting mark. After a car accident in 1926, Salmon’s final words to his teammates – “Tell them…tell the team to bear down” – became a rallying cry for Wildcats. From classrooms to locker rooms, the phrase has inspired generations, becoming the University of Arizona’s official motto and an enduring symbol of perseverance and excellence.
Create Your Own Bear
Down Moment
Join a community that inspires excellence, curiosity, and determination. Start your journey at the University of Arizona and leave your mark.