May 31, 2012
Long a fixture of success on the court, a recent study by Emory University Sports Marketing Analytics found that the University of Arizona men's basketball fan base ranks No. 2 in the nation and No. 1 in the PAC-12.The study, conducted by Mike Lewis and Manish Tripathi, lists the top-10 fan bases nationally as such: 1.) Louisville, 2.) ARIZONA, 3.) Duke, 4.) Arkansas, 5.) North Carolina, 6.) Texas, 7.) Kentucky, 8.) Syracuse, 9.) Marquette, and 10.) Oklahoma State.Emory Sports Marketing Analytics based this study on a "revenue premium" method which attempts to predict revenue generation based on on-court success, i.e. winning percentages and NCAA Tournament advancement.