Revised 5/15/09
The University of Arizona Web site is the UA's most significant and far reaching communications tool. On any given month, it receives nearly 500,000 unique visitors from 185 countries worldwide. It is important that the UA Web site helps build a strong and cohesive image for the University and supports our role as the leading public research university in the American Southwest.
As University employees we all share the responsibility to protect the integrity of the academic, educational and outreach mission of the site. At the same time, The University of Arizona recognizes the importance of its supporters in furthering the missions of University and the desire to recognize supporters on the UA Web site. The following guidelines are intended to allow UA units to appropriately recognize supporters without overly commercializing the site.
Acknowledgement
"Acknowledgment" means displaying the name or logo (or product lines) of a non-University party on a web page in recognition of goods or services or financial support provided by that party. Acknowledgment may include logos and slogans that do not contain qualitative or comparative descriptions of the non-University party's products, services, facilities or company. Acknowledgment may also include a list of an organization's locations, telephone numbers, or Internet address and/or link; value-neutral descriptions, including displays or visual depictions, of the party's product-line or services; and the party's brand or trade names and product or service listings.
Advertising
"Advertising" means offering space on a web page to another party for the purpose of promoting or marketing any trade or business, or any service, facility or product in exchange for any remuneration. Advertising includes messages containing qualitative or comparative language, price information or other indications of savings or value, an endorsement, or a call to action to purchase, sell, or use any company, service, facility or product.
Sponsorship
"Sponsorship" means the provision of money, goods or services by another party to support a University of Arizona project or activity to which there is no arrangement or expectation that the sponsoring party will receive any substantial return benefit other than acknowledgement of its name, logo or product lines.
University of Arizona Web page
"University of Arizona web page" means any web page that officially represents any part of The University of Arizona and/or is hosted on a UA Web server.
Campus units may acknowledge support, including business support, on University web pages. The support must be consistent with the mission of the University and acknowledgment of that support may not extensively promote the supporting party or business.
There are various reasons why acknowledgment of a party or goods and services provided by that party may be made. In some cases acknowledgment may be required by the party as a condition of providing money, goods or services, or the use of proprietary software on which a core function of the page is based.
Allowable forms of acknowledgment on a University web page may include, but are not limited to displaying:
Examples:
If a UA unit posts a link from a University site to an external site, the following conditions must be met:
Examples:
Acceptable Types of Informational For-Profit Sites
Campus units may recognize corporate and non-profit sponsors on University web pages. The support must be consistent with the mission of the University and acknowledgment of the sponsorship may not extensively promote the supporting party or business.
Allowable forms of sponsor recognition on a University web page may include, but are not limited to displaying:
If a UA unit posts a link from a University site to an external site, the following conditions must be met:
Generally, individuals (student, staff or faculty) may not sell advertising or advertise goods or services on University web pages.
Only those University administrative units that are authorized by University policy to sell advertising in print media, may sell advertising on the Web. Such advertising sales must be consistent with an appropriately approved contractual agreement between the University and the third party. Advertising contracts must be reviewed, approved, and executed through the University Department of Procurement and Contracting Services.
The sale of advertising must be consistent with the mission of the Unit and the University, and all proceeds must be retained in University accounts.
The sale of advertising may be subject to taxation, notwithstanding the University's tax exempt status. Units are individually responsible for all tax payments and liabilities, including penalties and attorneys' fees, in relation to Unrelated Business Income Tax, or other tax, assessments arising from the sale of advertising.
The sale of advertising in certain contexts may be subject to regulation under Arizona's competition with private enterprise statutes, and may also be subject to procurement procedures. Advertising may not be undertaken in violation of these or other applicable statutes.
The responsibility of determining and monitoring the legality, appropriateness and content of advertising will lie with each individual Unit's head. Units must consult with their fund accountant, the Controller's Office, Rate Studies and Tax Compliance.
All contents copyright © 2007. Arizona Board of Regents.
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