Revised 9/4/02
"Acknowledgment" means displaying the name or logo (or product lines) of
a non-University party on a web page in recognition of goods or
services or financial support provided by that party. Acknowledgment may
include logos and slogans that do not contain qualitative or comparative
descriptions of the non-University party's products, services, facilities
or company; a list of such party's locations, telephone numbers, or
Internet address; value-neutral descriptions, including displays or visual
depictions, of the party's product-line or services; and the party's brand
or trade names and product or service listings.
"Sponsorship" means the provision of money, goods or services by
another party to support a University of Arizona project or activity
without promotion of that party or its goods or services being the
principal purpose. Acknowledgment of such support may or may not be a
condition of the support.
"Advertising" means offering space on a web page to another party
for the purpose of promoting or marketing any trade or business, or any
service, facility or product. Advertising includes messages containing
qualitative or comparative language, price information or other
indications of savings or value, an endorsement, or an inducement to
purchase, sell, or use any company, service, facility or product.
"Web support" means the provision of money, goods, or services to
design, develop or maintain a University web page or set of pages, i.e., a
web site.
"University of Arizona web page" means any web page that
officially represents a University unit.
"Unit" means an official University department, school,
college, division, program, or office.
Campus units may acknowledge support, including business support, on
University web pages. The support must be consistent with the mission of
the University and acknowledgment of that support may not extensively
promote the supporting party or business.
There are various reasons why acknowledgment of a party or goods and
services provided by that party may be made. A sponsorship relationship
may or may not be acknowledged. In some cases acknowledgment may be
required by the party as a condition of providing money, goods or
services, or the use of proprietary software on which a core function of
the page is based (e.g., a link to the Google search engine).
Allowable forms of acknowledgment on a University web page may include,
but are not limited to displaying:
Examples:
Individuals (student, staff or faculty) may not sell advertising or
advertise goods or services.
Any University administrative units, including any University department,
college or division, may sell advertising on their web pages only to the
extent that current University policy would allow such advertising in
print media, and only pursuant to an appropriately approved
contractual agreement between the University and the third party. Advertising
contracts must be reviewed, approved, and executed through the University Department of Procurement and Contracting Services. Storage of images, sound files and other advertising files on University computer facilities will be at the discretion of the unit that owns the facilities,
subject to applicable law and University policies.
The sale of advertising must be consistent with the mission of the Unit
and the University, and all proceeds must be retained in University
accounts.
The sale of advertising may be subject to taxation, notwithstanding the
University's tax exempt status. Units are individually responsible for all
tax payments and liabilities, including penalties and attorneys' fees, in
relation to Unrelated Business Income Tax, or other tax, assessments
arising from the sale of advertising.
The sale of advertising in certain contexts may be subject to regulation
under Arizona's competition with private enterprise statutes, and may also
be subject to procurement procedures. Advertising may not be undertaken in
violation of these or other applicable statutes.
The responsibility of determining and monitoring the legality,
appropriateness and content of advertising will lie with each individual
Unit's head. Units must consult with their fund accountant, the Controller's
Office, Rate Studies and Tax Compliance.
Other Reasons for Displaying Information Related to Businesses:
Not every appearance of a business entity's name or of an image or other
item closely identified with the entity is necessarily an acknowledgement
of support. Sometimes such displays are used solely as a means of
improving communication or comprehension.
Examples:
All contents copyright © 2007. Arizona Board of Regents.
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