Admissions Materials Get Facelift

"I never got anything from your school."

These are words that give admissions offices at colleges and universities around the country heartburn. That includes the University of Arizona, which perennially competes with other schools for a top-flight, diverse student body.

Each year, university admissions offices send high school students a glossy publication called a viewbook, along with other recruiting materials, in an effort to bring them to their campuses.
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