Marketing, The University of Arizona

Marketing is the strategic process of developing and implementing products and services to meet the needs of existing and potential customers, at the same time leading the marketing organization to achieve its goals. Majors study the business and societal environment in which organizations must operate; the development of products and services; the management of pricing, sales, advertising and distribution policies; and the process of monitoring the success of marketing strategies and the satisfaction of customers.

High School Preparation:

Entrance Requirements
English, Algebra I and II, plane geometry required
It is recommended that math be taken throughout all four years of high school advancing through pre-calculus or calculus.

Major Requirements:

Major requires math beyond general education requirements, but not beyond basic calculus; includes Business Math 1, Business Math 2 and statistics. Transfer students (other than those at Pima Community College) should take one semester of brief calculus AND one semester of finite mathematics.

Careers:

marketing management in profit and non-profit organizations
marketing research
advertising and promotion
sales and sales management
retailing
international marketing

Sample Courses:

pre-professional courses and business core
marketing principles
marketing research
buyer behavior

Marketing

High School Preparation:

Major Requirements:

Careers:

Sample Courses:

Additional Information: